Driving Revenue Growth at StrategicERP through Targeted Digital Campaigns

Company Overview
StrategicERP is an ERP software provider based in Mumbai, specializing in tailored ERP solutions for the construction industry. Their primary customer segments include real estate builders, civil and general contractors, infrastructure companies (power, water), and project management consultants (PMCs). The company focuses on streamlining operations and boosting efficiency through customized software for construction-related businesses.

Introduction
By May 2022, StrategicERP was generating leads primarily through Google search campaigns and display ads on Facebook and Instagram. However, lead volumes were stagnant, conversions were low, and brand visibility in the niche construction and real estate software market was limited. To overcome these bottlenecks, StrategicERP partnered with us to design and execute a comprehensive digital marketing strategy focused on exponential growth.

Challenge
Low quantity of inbound leads with poor conversion rates.
Limited awareness of the StrategicERP brand within the highly specialized construction industry.
Existing Google Ads campaigns used broad-match keywords, leading to inefficient spend and limited targeting precision.
Meta campaigns focused on lead generation but lacked brand awareness and strategic industry targeting.

Strategy
Facebook (Meta) Ads: Launched brand awareness campaigns with creative, engaging visuals targeting a broad yet relevant audience interested in construction and business automation software to improve brand recall.
Google Ads: Optimized keyword targeting by shifting from broad match to phrase and exact match keywords precisely related to the construction ERP niche such as “construction management software” and “construction project management software” to improve relevance, reduce budget wastage, and boost lead quality.
LinkedIn Ads: In June 2022, initiated campaigns targeting decision-makers in the construction industry with detailed company and designation filters, focusing on lead generation and industry-specific messaging. This channel was key to securing large enterprise clients.
WhatsApp Bulk Messaging Campaigns: Started in July 2022 to capitalize on cost-effective direct communication, targeting qualified leads with personalized bulk messages to boost conversions at a low customer acquisition cost (CAC).


Implementation
In Google Ads, tightly controlled keyword targeting ensured ads appeared only for highly relevant searches, increasing campaign efficiency and CTR.
Meta campaigns emphasized fresh, compelling creatives that resonated with construction professionals and software buyers to build top-of-funnel brand visibility.
LinkedIn campaigns directly reached senior decision-makers, resulting in the closure of two major enterprise clients in the construction sector.
WhatsApp campaigns were used strategically for bulk outreach and closing deals rapidly with minimal spend.

Results
Revenue growth accelerated consistently, starting with 7% in FY 2023—a modest uptick after FY 2022’s baseline. In FY 2024, growth surged to 27%, indicating robust momentum and successful strategic execution. This momentum culminated in FY 2025, where revenue soared by 37%, reflecting exceptional scaling and sustained business expansion through consecutive years.
Achieved and maintained a strong return on ad spend (ROAS) of 10 throughout the period.
MQL to SQL Conversion Rates:
FY 2023: 11.4% (1,316 SQLs from 11,542 MQLs)
FY 2024: 12.9% (1,627 SQLs from 12,635 MQLs)
FY 2025: 10.7% (2,264 SQLs from 21,190 MQLs)
Closed multiple major brand accounts within real estate and construction, enhancing brand credibility and significantly reducing sales closure timelines.

Analysis & Insights
Refining Google Ads with phrase and exact match keywords greatly reduced ad spend wastage and increased lead relevancy, elevating conversion efficiency.
Broad-based brand awareness campaigns on Meta platforms played a critical role in elevating StrategicERP's presence in the industry, creating a pipeline of potential referral business.
LinkedIn’s precise targeting was instrumental in capturing large, strategic clients and growing enterprise accounts.
WhatsApp bulk campaigns offered a cost-effective channel for rapid deal closure with very low CAC.

Conclusion
Our targeted multi-channel digital marketing strategy successfully lifted StrategicERP’s revenue growth trajectory dramatically over three years. Strategic focus on niche audience targeting, brand awareness combined with precision lead generation, and varied channel use ensured sustainable campaign performance and boosted market penetration in the competitive construction ERP sector.